Building the foundation of a legacy.
Abundant with passion, the school had a clear vision and mission but lacked an identity. The only brand elements the school had was the school’s emblem and a simplified version bearing only the name. It was my responsibility to expand upon the two assets, creating a wholistic brand and website.
Examining the existing elements of each asset, I drew inspiration from the most successful parts. Drawn to the dynamism of the blue horizontal lines, I decided to explore the idea of bold, angular movement, symbolizing the innovation of the school’s academic model.