Good design tells a story.
The most prominent constraint with Snofolio was time. Immediately I asked myself, what can I do to make this site unique, quickly? I began by stripping down the copy, editing and organizing it to tell a clear, concise story.
From there I took a closer look at the product and asked, how can I explain this without words? As a result, I incorporated colored clouds as visual elements to represent Snofolio’s unparalleled cloud storage. This, paired with abundant white space, gives the user a feeling of being lightweight, existing in the perfect snowstorm.